Gambit Corporate Finance LLP has acted as lead advisor to the shareholders of Claret Marketing Limited on its sale to Samlerhuset Group B.V.
Established in 2004 by directors Greg Prosser and Dafydd Jenkins and based in South Wales, Claret is a specialist client services marketing agency that uses techniques pioneered in the USA that have been proven to develop long term relationships with key customers and maximise sales potential. It markets collectors’ items and rare coins to established clients within the UK and Internationally. Mr Prosser will become Managing Director of Samlerhuset’s UK operations.
Samlerhuset Group, based in the Netherlands and with an active presence in 14 European markets, is one of Europe’s largest coin companies. Its primary activity is the direct marketing of coins and commemorative medals, and other collectables to international markets. It works with national mints, central banks and major global event organizers. It is an owner of the World Money Fair in Berlin and also owns the Mint of Norway, the former government mint belonging to the central bank. The Mint of Norway is Norway’s second oldest company, established in 1686. It strikes the legal tender coins of Norway as well as coins for other nations. The mint has also been entrusted by the Norwegian Nobel Committee to strike the Nobel Peace Prize Medal each year.
Gambit’s advisory team included Geraint Rowe (Partner) and Danielle Axworthy (Analyst). Geraint Rowe commented “Claret Marketing is a quality business with a specialist focus. The collective knowledge, experience and capability of its 50+ staff will be of huge strategic and operational value to Samlerhuset Group B.V. and strengthens Samlerhuset’s position as the leading European coin company. The transaction emphasises Gambit’s ability to align its clients with an optimum buyer pool, irrespective of its geography. More than 25% of Gambit’s transactions involve an overseas counterparty and our membership of Corporate Finance International enables us to transact using a locally-based team in 23 countries.”
Claret Marketing Limited’s shareholders’ legal advisors were Berry Smith LLP (Andrew Bound, Fabio Grech and Paul Evans) and taxation and accounting advice was provided by Macey Owen Limited (Charlotte Hulley).
