Distillery chases US sales as it appoints brand manager

CHASE Distillery is looking to grow market share in the US after it appointed Pelican Brands as exclusive brand manager for its range of artisan English spirits and liqueurs.

Based in Hereford, Chase was founded by entrepreneur William Chase in 2007, it is the distiller of the world’s best vodka, as voted by the San Francisco World Spirits Competition 2010.

Pelican Brands is the fastest growing full service brand platform in the global beverage industry.

The deal represents a further significant step in the development of Pelican’s portfolio.

A non-executive director of Chase is Adrian Jones who heads up the Birmingham office of Cardiff headquartered corporate finance boutique Gambit.

Chief executive Mr Chase said: “After two years of successful growth we are now being sold in some of the most prestigious venues in the UK such as the Ivy, the Ritz and Harrods. We now feel the time is right to enter the US market.

“Success in the US is the benchmark for all spirit brands and businesses like ours and as such it is a fiercely competitive market.

“It is critical that we enter the US with the right partner and we have been extremely impressed by Pelican Brands’ people, processes and ambitions.”

J Smoke Wallin, chairman and chief executive of Pelican Brands, said: “We are building a very exciting and powerful portfolio of spirit brands and the opportunity to partner with the world’s best vodka was too good to miss.

“More important than the awards is the deep integrity and care with which Chase brands are made. I am delighted to be working with Will and his team and looking forward to future successes.”

Pelican Brands will launch Chase Distillery’s flagship brand Chase Vodka and Chase Elderflower Liqueur in key markets in the US this month with full national roll outs planned soon after. Other brands from the Chase portfolio will be launched in due course.


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